DIGITAL MARKETING

DIGITAL MARKETING

Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies an...

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Bibliographic Details
Main Author: Chaffey, Dave 1963- (Author)
Other Authors: Ellis-Chadwick, Fiona (co-author)
Format: Book
Language:English
Published: Harlow, England Pearson 2016
Edition:SIXTH EDITION
Subjects:
Internet marketing
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781292077611  |q paperback 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.1265  |b .C53 2016 
100 1 # |a Chaffey, Dave  |d 1963-  |e author 
245 1 0 |a DIGITAL MARKETING  |c DAVE CHAFFEY and FIONA ELLIS- CHADWICK 
250 # # |a SIXTH EDITION 
264 # 1 |a Harlow, England  |b Pearson  |c 2016 
264 # 4 |c ©2016 
300 # # |a xxvii, 702pages  |b colour illustrations  |c 27 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. 
526 0 # |b BA240  |5 BM 
526 0 # |b Bachelor of Business Administration (Hons) Marketing  |5 Faculty of Business and Management 
650 # 0 |a Internet marketing 
700 1 # |a Ellis-Chadwick, Fiona  |e co-author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=929488 

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