DIGITAL MARKETING

DIGITAL MARKETING

Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies an...

Full description

Saved in:
Bibliographic Details
Main Author: Chaffey, Dave 1963- (Author)
Other Authors: Ellis-Chadwick, Fiona (co-author)
Format: Book
Language:English
Published: Harlow, England Pearson 2016
Edition:SIXTH EDITION
Subjects:
Internet marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Physical Description:xxvii, 702pages colour illustrations 27 cm
Bibliography:Includes bibliographical references and index
ISBN:9781292077611

Similar Items