STRATEGIC MARKETING PROBLEMS Cases and Comments

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Bibliographic Details
Main Author:	Kerin, Roger A (Author)
Format:	Book
Language:	English
Published:	New Jersey Prentice Hall 2001 © 2001
Edition:	NINTH EDITIN
Online Access:	Click Here to View Status and Holdings.
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041	0	#	\|a eng
090	0	0	\|a HF5415.135 \|b .K47 2001
100	0	#	\|a Kerin, Roger A \|e author
245	0	0	\|a STRATEGIC MARKETING PROBLEMS \|b Cases and Comments \|c Roger A Kerin, Robert A Peterson
250	#	#	\|a NINTH EDITIN
264	#	1	\|a New Jersey \|b Prentice Hall \|c 2001
264	#	1	\|c © 2001
300	#	#	\|a xiii, 729 pages \|b illustrations \|c 28 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
546	#	#	\|a Text in English
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=929461
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