STRATEGIC MARKETING PROBLEMS Cases and Comments

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Bibliographic Details
Main Author: Kerin, Roger A (Author)
Format: Manuscript Book
Language:English
Published: New Jersey Prentice Hall 2001
© 2001
Edition:NINTH EDITIN
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780130284747  |q paperback 
020 # # |a 0130284742 
040 # # |a BNM  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.135  |b .K47 2001 
100 0 # |a Kerin, Roger A  |e author 
245 0 0 |a STRATEGIC MARKETING PROBLEMS  |b Cases and Comments  |c Roger A Kerin, Robert A Peterson 
250 # # |a NINTH EDITIN 
264 # 1 |a New Jersey  |b Prentice Hall  |c 2001 
264 # 1 |c © 2001 
300 # # |a xiii, 729 pages  |b illustrations  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
546 # # |a Text in English 
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