Islamic Marketing and Branding Theory and Practice

Islamic Marketing and Branding Theory and Practice

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Ma...

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Bibliographic Details
Main Author: Melewar, T. C. (Author, Editor)
Other Authors: Alwi, Sharifah Faridah Syed (Editor)
Format: Book
Language:English
Published: Oxon Routledge 2018
Subjects:
Marketing > Islamic countries
Branding (Marketing) > Islamic countries
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