Advertising, Promotion, and other aspects of Integrated Marketing Communications

Advertising, Promotion, and other aspects of Integrated Marketing Communications

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Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,...

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Bibliographic Details
Main Authors: Andrews, J. Craig (Author), Shimp, Terence A. (Author)
Format: Book
Language:English
Published: USA Cengage Learning 2018
Edition:Tenth Edition
Subjects:
Communication in marketing
Sales promotion
Advertising
Direct marketing
Online Access:Click Here to View Status and Holdings.
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