Advertising, Promotion, and other aspects of Integrated Marketing Communications
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
USA
Cengage Learning
2018
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising, promotion, and other aspects of integrated marketing communications