INTERNATIONAL MARKETING
The seventh edition book continues to build on four major changes that have taken place in the past decade. First, the landscape of the global economy has changed drastically, particularly as a result of the global financial crisis and the ensuing lackluster global market environment. Second, the e...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
[Place for publication not identified]
John Wiley & Sons
2017
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| Edition: | 7th Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global marketing management
International marketing
