Big data and analytics for marketing & sales

Big Data And Analytics For Marketing & Sales (Book with DVD) Presents the chapters to turn data into above-market growth. - Shows you how to understand and implement a sound marketing analytics process. - Discover how big data analytics is being used by marketing departments to predict what cust...

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Bibliographic Details
Corporate Author: 3G E-Learning LLC (Author)
Format: Video
Language:English
Published: New York 3G E-Learning LLC. 2017
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781680954708  |q paperback 
040 # # |a UIAM  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.2  |b .B592 2017 
245 1 0 |a Big data and analytics for marketing & sales  |c authored and Edited by 3G E-learning LLC, USA 
246 3 # |a Big data and analytics for marketing and sales 
264 # 1 |a New York  |b 3G E-Learning LLC.  |c 2017 
264 # 4 |c ©2017 
300 # # |a xii, 248 pages  |b illustrations (some colour)  |c 24 cm  |e 1 DVD-ROM (4 3/4 in.) 
336 # # |a text  |2 rdacontent 
336 # # |a two-dimensional moving image  |2 rdacontent 
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337 # # |a video  |2 rdamedia 
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338 # # |a video disc  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Big Data And Analytics For Marketing & Sales (Book with DVD) Presents the chapters to turn data into above-market growth. - Shows you how to understand and implement a sound marketing analytics process. - Discover how big data analytics is being used by marketing departments to predict what customers will buy or need in the future. 
546 # # |a Text in English 
650 # 0 |a Data base marketing 
650 # 0 |a Marketing research 
650 # 0 |a Consumers' preferences  |x Research 
650 # 0 |a Consumers  |x Research 
710 2 # |a 3G E-Learning LLC.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=928851 
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