Big data and analytics for marketing & sales

Big data and analytics for marketing & sales

Big Data And Analytics For Marketing & Sales (Book with DVD) Presents the chapters to turn data into above-market growth. - Shows you how to understand and implement a sound marketing analytics process. - Discover how big data analytics is being used by marketing departments to predict what cust...

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Bibliographic Details
Corporate Author: 3G E-Learning LLC (Author)
Format: Book
Language:English
Published: New York 3G E-Learning LLC. 2017
Subjects:
Data base marketing
Marketing research
Consumers' preferences > Research
Consumers > Research
Online Access:Click Here to View Status and Holdings.
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Summary:Big Data And Analytics For Marketing & Sales (Book with DVD) Presents the chapters to turn data into above-market growth. - Shows you how to understand and implement a sound marketing analytics process. - Discover how big data analytics is being used by marketing departments to predict what customers will buy or need in the future.
Physical Description:xii, 248 pages illustrations (some colour) 24 cm 1 DVD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and indexes
ISBN:9781680954708

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