How to develop a successful advertising plan

Saved in:

Bibliographic Details
Main Author:	Taylor, James Walter 1933-
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1993
Edition:	2nd ed
Subjects:	Advertising > Handbooks, manuals, etc. > Handbooks, manuals, etc Marketing > Handbooks, manuals, etc. > Handbooks, manuals, etc
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-92784
020	#	#	\|a 0844235261
090	0	0	\|a HF5823 \|b .T23 1993
100	1	#	\|a Taylor, James Walter \|c 1933-
245	1	0	\|a How to develop a successful advertising plan \|c James W. Taylor
250	#	#	\|a 2nd ed
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1993
300	#	#	\|a viii, 248 p. \|b ill. \|c 29 cm
500	#	#	\|a Rev. ed. of: How to write a successful advertising plan. c1989# \|a Includes index
650	#	0	\|a Advertising \|v Handbooks, manuals, etc. \|x Handbooks, manuals, etc
650	#	0	\|a Marketing \|v Handbooks, manuals, etc. \|x Handbooks, manuals, etc
700	1	#	\|a Taylor, James Walter \|c 1933- \|t How to write a successful advertising plan
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=92784
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|00500##a002.17.2\|\|