Strategic media planning

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Bibliographic Details
Main Author:	Lancaster, Kent M
Format:	Book
Published:	Lincolnwood, Ill., USA NTC Business Books 1989
Subjects:	Mass media > Handbooks, manuals, etc. > Planning > Software Mass media > Handbooks, manuals, etc. > Software > Planning
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-92764
020	#	#	\|a 0844234753
090	0	0	\|a P95.815 \|b .L36 1990
100	1	#	\|a Lancaster, Kent M
245	1	0	\|a Strategic media planning \|c Kent M. Lancaster, Helen E. Katz
260	#	#	\|a Lincolnwood, Ill., USA \|b NTC Business Books \|c 1989
300	#	#	\|a xii, 285 p. \|b ill. \|c 25 cm. + \|e 2 computer disks (3 1/2-5 1/4 in.)
500	#	#	\|a System requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer.
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Mass media \|v Handbooks, manuals, etc. \|x Planning \|x Software
650	#	0	\|a Mass media \|v Handbooks, manuals, etc. \|x Software \|x Planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=92764
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam