Strategic media planning
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Lincolnwood, Ill., USA
NTC Business Books
1989
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | System requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer. |
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| Physical Description: | xii, 285 p. ill. 25 cm. + 2 computer disks (3 1/2-5 1/4 in.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0844234753 |
Planning media strategy and imagination