The little blue book of advertising fifty-two small ideas that can make a big difference

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Bibliographic Details
Main Author:	Lance, Steve
Other Authors:	Woll, Jeff
Format:	Book
Published:	New York Penguin group 2006
Subjects:	Advertising > Handbooks, Manuals, Etc Marketing > Handbooks, Manuals, Etc
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

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001	wils-927479
005	2018619112122
008	180719s2006
020	#	#	\|a 1591841240 (hbk)
020	#	#	\|a 9781591841241 (hbk)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .L19 2006
100	1	#	\|a Lance, Steve
245	1	4	\|a The little blue book of advertising \|b fifty-two small ideas that can make a big difference \|c Steve Lance and Jeff Woll
260	#	#	\|a New York \|b Penguin group \|c 2006
300	#	#	\|a xvii, 270 p. \|b ill. \|c 19 cm
650	#	#	\|a Advertising \|x Handbooks, Manuals, Etc
650	#	#	\|a Marketing \|x Handbooks, Manuals, Etc
700	1	#	\|a Woll, Jeff
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=927479