Social Media Communication Concepts, Practices, Data, Law and Ethics

• Main Author: Lipschultz, J. R. (Author)
• Format: Book
• Language: English
• Published: New York Routlegde 2018
• Edition: Second Edition
• Subjects: Médias sociaux > Aspect moral; Réseaux sociaux (Internet)
• Online Access: Click Here to View Status and Holdings.

 In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media.