Pitch, Tweet, or Engage on the Street How to Practice Global Public Relations and Strategic Communication

• Main Author: Alaimo, Kara (Author)
• Format: Book
• Language: English
• Published: New York Routlegde 2017
• Subjects: High technology industries > Public relations; Social media > Electronic books; Public relations
• Online Access: Click Here to View Status and Holdings.

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author's own experience as a global public relations pra...

Table of Contents:

• 1. Global and local approaches to international public relations
• 2. Culture is the key
• 3. Building, managing, and evaluating your global public relations team
• 4. Global public relations for corporations
• 5. Public relations on global issues
• 6. Global public relations for governments
• 7. The global media and social networks
• 8. Public relations in Asia and the Pacific
• 9. Public relations in Europe
• 10. Public relations in the Middle East and North Africa
• 11. Public relations in North and Latin America
• 12. Public relations in sub-Saharan Africa.