Inside Book Publishing

Inside Book Publishing

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Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing.This new edition has been fully updated to respond to the rapid chang...

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Bibliographic Details
Main Authors: Clark, Giles (Author), Phillips, Angus (Author)
Format: Book
Language:English
Published: LONDON Routledge 2014
Edition:Fifth Edition
Subjects:
Publishers and publishing > Great Britain
Publishers and publishing > Vocational guidance
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Introduction
  • publishing trends and digital transformations
  • The development of modern trade publishing
  • Publishing for educational, academic and professional markets
  • The characteristics of the main publishing sectors
  • Creating and protecting value in publishing
  • The author
  • Commissioning
  • The author contract and editorial development
  • Design and production
  • Marketing
  • Sales and distribution
  • Rights sales
  • The sales channels for books in the UK
  • Getting into publishing

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