DOING FOCUS GROUPS

DOING FOCUS GROUPS

Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effe...

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Bibliographic Details
Main Author: Barbour, Rosaline (Author)
Other Authors: Flick, Uwe (Editor)
Format: Book
Language:English
Published: City road, London SAGE Publication Ltd 2018
Edition:Second edition
Series:The Sage qualitative research kit
Subjects:
Focus groups
Qualitative research > Methodology
Social sciences > Research
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
Physical Description:xviii, 199 pages 24 cm
Bibliography:Includes bibliographical references (pages 175-192) and index
ISBN:9781473912441

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