Marketing research planning, process, practice

Marketing research planning, process, practice

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The...

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Bibliographic Details
Main Author: Benzo, Riccardo (Author)
Other Authors: Mohsen, Marwa G. (co-author), Fourali, Chahid (co-author)
Format: Book
Language:English
Published: Los Angeles SAGE 2018
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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