Qualitative Communication Research Methods

• Main Author: Lindlof, Thomas R. (Author)
• Other Authors: Taylor, Bryan C. (co-author)
• Format: Book
• Language: English
• Published: Los Angeles SAGE 2019
• Edition: Fourth Edition
• Subjects: Communication > Research > Methodology
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xix, 494 pages 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781452256825

Qualitative Communication Research Methods, Fourth Edition introduces you to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide you through every step of the qualitative process, from developing research topics and questions through writing a final report. You are given numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research, helping you make informed judgments about the significance and consequences of recent trends.