Media Literacy and Mass Communication

• Other Authors: Webster, Alley (Editor)
• Format: Manuscript Book
• Language: English
• Published: New York Willford Press 2018
• Subjects: Media literacy; Mass media; Communication
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 198 pages illustrations 27 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781682854297

Media and mass communication helps in the dissemination of information to the general public. This can be done via newspapers, radio channels or the television. The main theories associated with this field are cultivation theory, agenda setting theory, media ecology and semiotic theory. The most popular forms of media used for mass communication are print media, outdoor media, broadcast media and social media. This book strives to provide a fair idea about this discipline and to help develop a better understanding of the latest advances within this field. It consists of contributions made by international experts. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject.