Artificial Intelligence for Marketing Practical Applications

Artificial Intelligence for Marketing Practical Applications

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist-but it does explain how Art...

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Bibliographic Details
Main Author: Sterne, Jim 1955- (Author)
Format: Manuscript Book
Language:English
Published: Hoboken, New Jersey WILEY 2017
Series:Wiley and SAS Business Series
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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