Artificial Intelligence for Marketing Practical Applications

• Main Author: Sterne, Jim 1955- (Author)
• Format: Manuscript Book
• Language: English
• Published: Hoboken, New Jersey WILEY 2017
• Series: Wiley and SAS Business Series
• Subjects: Marketing
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xix, 344 pages illustrations 24 cm
• ISBN: 9781119406334

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist-but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms-where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.