Advertising management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Delhi
Prentice-Hall of India Private Limited
1983
|
| Edition: | 2d ed |
| Series: | Prentice-Hall international series in management
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-92504 | ||
| 020 | # | # | |a 0876922361 |
| 082 | 1 | # | |a 659.1 |2 19 |
| 100 | 1 | # | |a Aaker, David A. |
| 245 | 1 | 0 | |a Advertising management |c David A. Aaker, John G. Myers |
| 250 | # | # | |a 2d ed |
| 260 | # | # | |a New Delhi |b Prentice-Hall of India Private Limited |c 1983 |
| 300 | # | # | |a xiii, 560 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a Prentice-Hall international series in management |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Advertising |x Management |
| 700 | 1 | # | |a Myers, John G |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=92504 |
| 998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
Advertising management