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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Myers, John G
Format: Book
Published: New Delhi Prentice-Hall of India Private Limited 1983
Edition:2d ed
Series:Prentice-Hall international series in management
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 560 p. ill. 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0876922361