RETAILING
This book is tailored for students at local higher learning institutions majoring in retailing studies. The text is presented in a simple yet engaging manner, with the aim of assisting students in grasping the fundamentals of retailing. Spanning 14 chapters, the book covers key topics in retailing s...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford Fajar Sdn. Bhd.
2017
|
| Series: | Revision series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-924974 | ||
| 005 | 201843092452 | ||
| 008 | 180530t20172016 MY a## ##001 #dENG#D | ||
| 020 | # | # | |a 9789834719999 |q paperback |
| 040 | # | # | |a BNM |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5429 |b .P88 2017 |
| 100 | 1 | # | |a Putit, Lennora |e author |
| 245 | 1 | 0 | |a RETAILING |c Lennora Putit, Nur Shahrulliza Muhammad, Zarith Delaila Abd Aziz |
| 264 | # | 1 | |a Shah Alam, Selangor |b Oxford Fajar Sdn. Bhd. |c 2017 |
| 264 | # | 4 | |c ©2017 |
| 300 | # | # | |a xvi, 328 pages |b illustrations (some colour) |c 25 cm |
| 336 | # | # | |a text |b txt |2 rdacontent |
| 337 | # | # | |a unmediated |b n |2 rdamedia |
| 338 | # | # | |a volume |b nc |2 rdacarrier |
| 490 | 0 | # | |a Revision Series |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This book is tailored for students at local higher learning institutions majoring in retailing studies. The text is presented in a simple yet engaging manner, with the aim of assisting students in grasping the fundamentals of retailing. Spanning 14 chapters, the book covers key topics in retailing such as retailers and understanding retail customers, retail competition, market selection and retail location, retail merchandising, pricing and promotion, store layout and design, ethical behaviour, managing retail employees and building a career in retailing. |
| 526 | 0 | # | |b BA245 |5 BM |
| 526 | 0 | # | |b Bachelor of Business Management (Hons) Retail Management |5 Faculty of Business and Management |
| 650 | # | 0 | |a Retailing |
| 650 | # | 0 | |a Retail trade |x Management |
| 650 | # | 0 | |a Retail trade |
| 700 | 0 | # | |a Nur Sharulliza Muhammad |e author |
| 700 | 0 | # | |a Zarith Delaila Abd. Aziz |e author |
| 830 | # | 0 | |a Revision series |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=924974 |
| 998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Retailing challenge and opportunity