RETAILING
This book is tailored for students at local higher learning institutions majoring in retailing studies. The text is presented in a simple yet engaging manner, with the aim of assisting students in grasping the fundamentals of retailing. Spanning 14 chapters, the book covers key topics in retailing s...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford Fajar Sdn. Bhd.
2017
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| Series: | Revision series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book is tailored for students at local higher learning institutions majoring in retailing studies. The text is presented in a simple yet engaging manner, with the aim of assisting students in grasping the fundamentals of retailing. Spanning 14 chapters, the book covers key topics in retailing such as retailers and understanding retail customers, retail competition, market selection and retail location, retail merchandising, pricing and promotion, store layout and design, ethical behaviour, managing retail employees and building a career in retailing. |
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| Physical Description: | xvi, 328 pages illustrations (some colour) 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789834719999 |
Retailing challenge and opportunity