Strategic Management of Technological Innovation

Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a s...

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Bibliographic Details
Main Author:	Schilling, Melissa A. (Author)
Format:	Book
Language:	English
Published:	New York, NY McGraw-Hill Education 2017
Edition:	Fifth Edition
Subjects:	Technological innovations > Management New products > Management Strategic planning
Online Access:	Click Here to View Status and Holdings.
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