Strategic Management of Technological Innovation
Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a s...
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| Format: | Book |
| Language: | English |
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New York, NY
McGraw-Hill Education
2017
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic Management of Technological Innovation