Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

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Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a s...

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Bibliographic Details
Main Author: Schilling, Melissa A. (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill Education 2017
Edition:Fifth Edition
Subjects:
Technological innovations > Management
New products > Management
Strategic planning
Online Access:Click Here to View Status and Holdings.
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