Strategic Management of Technological Innovation
Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a s...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill Education
2017
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781259539060 |q paperback |
| 020 | # | # | |a 1259539067 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD45 |b .S3353 2017 |
| 100 | 1 | # | |a Schilling, Melissa A. |e author |
| 245 | 1 | 0 | |a Strategic Management of Technological Innovation |c Melissa A. Schilling |
| 250 | # | # | |a Fifth Edition |
| 264 | # | 1 | |a New York, NY |b McGraw-Hill Education |c 2017 |
| 264 | # | 4 | |c ©2017 |
| 300 | # | # | |a xvi, 320 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. |
| 526 | 0 | # | |b BA244 |5 BM |
| 526 | 0 | # | |b Bachelor of Business Administration (Hons) Operation Management |5 Faculty of Business and Management |
| 650 | # | 0 | |a Technological innovations |x Management |
| 650 | # | 0 | |a New products |x Management |
| 650 | # | 0 | |a Strategic planning |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=924967 |
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Strategic Management of Technological Innovation