DOING RESEARCH in the REAL WORLD

• Main Author: Gray, David E. (Author)
• Format: Manuscript Book
• Language: English
• Published: London SAGE Publications Ltd 2018
• Edition: 4th Edition
• Subjects: Focus groups; Qualitative research > Methodology; Social sciences > Research
• Online Access: Click Here to View Status and Holdings.
• Physical Description: [x], 813 pages illustrations (some color) 27 cm
• Bibliography: Includes bibliographical references (pages [775]-802) and index
• ISBN: 9781526418524; 9781473947269

Pragmatic and inspiring, this applied book will help you to complete your research quickly and well. David Gray's advice is both positive and sensible as he walks you through each step of the research process from start to finish.Weaving quantitative, qualitative, and mixed methods together, he encourages you to consider flexible options and to choose the most appropriate methods for your projects. Setting out the realities of conducting research in real-world settings, David will help you to find the practical tools - and the confidence - you need to make good research choices as well as providing coverage of a wide range of assessment techniques and employability skills.