Essentials of Services Marketing
Essentials of Service Marketing 3rd Edition Technology continues to transform our lives and how do business. Established industries and old models are giving way to radical innovations. Firms are vying with each other to find new ways to create value. Across this ever-shifting landscape, services...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
England
Pearson Education Limited
2018
|
| Edition: | 3rd Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | Essentials of Service Marketing 3rd Edition Technology continues to transform our lives and how do business. Established industries and old models are giving way to radical innovations. Firms are vying with each other to find new ways to create value. Across this ever-shifting landscape, services are dominating the economy as never before. Offering a wide-ranging view of a field is evolving at a dizzying pace. Essentials of Services Marketing. Third Edition, is a concise, reader-friendly guide to marketing and managing services. Ecompassing cutting-edge service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy. |
|---|---|
| Physical Description: | 670 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781292089959 1292089954 |
Essentials of services marketing