Customer Relationship Management Concept, Strategy, and Tools

Customer Relationship Management Concept, Strategy, and Tools

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationshi...

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Bibliographic Details
Main Author: Kumar, V. (Author)
Other Authors: Reinartz, Werner (co-author)
Format: Manuscript Book
Language:English
Published: New York, NY Springer Berlin Heidelberg 2018
Edition:Third Edition
Series:Springer Texts in Business and Economics
Subjects:
Customer relations > Management
Customer relations > Data processing
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