RETAIL MANAGEMENT A Strategic Approach
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
PEARSON
2018
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| Edition: | THIRTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Retail Management A STRATEGIC APPROACH