RETAIL MANAGEMENT A Strategic Approach

RETAIL MANAGEMENT A Strategic Approach

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Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This...

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Bibliographic Details
Main Authors: Berman, Barry (Author), Evans, Joel R. (Author), Chatterjee, Patrali (Author)
Format: Book
Language:English
Published: New York PEARSON 2018
Edition:THIRTEENTH EDITION
Subjects:
Retail trade > Management.
Online Access:Click Here to View Status and Holdings.
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