RETAIL MANAGEMENT A Strategic Approach

RETAIL MANAGEMENT A Strategic Approach

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Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This...

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Bibliographic Details
Main Authors: Berman, Barry (Author), Evans, Joel R. (Author), Chatterjee, Patrali (Author)
Format: Book
Language:English
Published: New York PEARSON 2018
Edition:THIRTEENTH EDITION
Subjects:
Retail trade > Management.
Online Access:Click Here to View Status and Holdings.
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520 # # |a Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry. 
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526 0 # |a Foodservice Retail Marketing and Technology  |b Bachelor of Science (Hons.) Foodservice Management  |5 Faculty of Hotel and Tourism Management 
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526 0 # |a Retail Operations and Technology  |b Bachelor of Business Administration (Hons.) Retail Management  |5 Faculty of Business and Management 
650 # 0 |a Retail trade  |x Management. 
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700 1 # |a Chatterjee, Patrali  |e author 
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