RETAIL MANAGEMENT A Strategic Approach

• Main Authors: Berman, Barry (Author), Evans, Joel R. (Author), Chatterjee, Patrali (Author)
• Format: Book
• Language: English
• Published: New York PEARSON 2018
• Edition: THIRTEENTH EDITION
• Subjects: Retail trade > Management.
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xix, 572 pages illustrations (chiefly colour) 29 cm
• Bibliography: Includes bibliographical references (pages 540-556) and indexes.
• ISBN: 9780133796841; 0133796841

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry.