Successful Technological Integration for Competitive Advantage in Retail Settings

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive...

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Bibliographic Details
Main Author: Pantano, Eleonora 1982- (Author)
Format: Book
Language:English
Published: Hershey, PA Business Science Reference, An Imprint of IGI Global 2015
Series:A volume in the advances in E-Business research (AEBR) book series
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