Successful Technological Integration for Competitive Advantage in Retail Settings
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, An Imprint of IGI Global
2015
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| Series: | A volume in the advances in E-Business research (AEBR) book series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry. |
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| Physical Description: | xxiii, 405 pages illustrations 29 cm |
| Bibliography: | Includes bibliographical references (pages 340-394) and index |
| ISBN: | 9781466682979 |
Retailing in the 21st century current and future trends