STRATEGIC MANAGEMENT creating competitive advantages

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneursh...

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Bibliographic Details
Main Authors: Dess, Gregory G. (Author), McNamara, Gerry (Author), Eisner, Alan B (Author), Lee, Seung-Hyun (Sean) (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill Education 2019
Edition:9
Subjects:
Online Access:Click Here to View Status and Holdings.
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520 # # |a Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students. 
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