Public Relations Writing Worktext A Practical Guide For The Profession

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addi...

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Bibliographic Details
Main Authors: Zappala, Joseph M., Carden, Ann R. (Author)
Format: Manuscript Book
Language:English
Published: New York Routledge 2010
Edition:Third edition
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