Marketing for Hospitality and Tourism

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Bibliographic Details
Main Author:	Yusniza Kamarulzaman (Author)
Other Authors:	Aslinda Mohd. Shahril (co-author), Mazlina Mahdzar (co-author), Nor'Ain Othman (co-author)
Format:	Manuscript Book
Language:	English
Published:	Shah Alam, Selangor OXFORD UNIVERSITY PRESS 2017
Series:	Oxford revision series
Subjects:	Hospitality industry > Marketing Tourism industry > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	0	#	\|a Yusniza Kamarulzaman \|e author
245	0	0	\|a Marketing for Hospitality and Tourism \|c Yusniza Kamarulzaman, Aslinda Mohd Shahril, Mazlina Mahdzar, Nor'Ain Othman
264	#	1	\|a Shah Alam, Selangor \|b OXFORD UNIVERSITY PRESS \|c 2017
264	#	4	\|c ©2017
300	#	#	\|a xii, 284 pages \|b illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
490	1	#	\|a OXFORD Revision Series
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a HTT668 \|b HM241 \|5 HM
526	0	#	\|a Hospitality Strategic Management \|b B. Sc. (Hons.) Tourism Management \|5 Faculty of Hotel and Tourism Management
526	0	#	\|a HTT755 \|b HM771 \|5 FPHP
526	0	#	\|a Contemporary and Digital Marketing in Tourism \|b Master in Tourism Management \|5 Faculty of Hotel and Tourism Management
650	#	0	\|a Hospitality industry \|x Marketing
650	#	0	\|a Tourism industry \|x Marketing
700	0	#	\|a Aslinda Mohd. Shahril \|e co-author
700	0	#	\|a Mazlina Mahdzar \|e co-author
700	0	#	\|a Nor'Ain Othman \|e co-author
830	#	0	\|a Oxford revision series
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=923952
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