Achieving Success through Innovation Cases and Insights from the Hospitality, Travel, and Tourism Industry

Achieving Success through Innovation Cases and Insights from the Hospitality, Travel, and Tourism Industry

This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas t...

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Bibliographic Details
Main Authors: Enz, Cathy A. 1956- (Author), Kimes, Sheryl E. (Author), Siguaw, Judy A. (Author), Verma, Rohit (Author), Walsh, Kate (Author)
Other Authors: Withiam, Glenn (Editor)
Format: Book
Language:English
Published: New York Business Expert Press 2016
Subjects:
Hospitality industry > Management
Tourism > Management
Technological innovations
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