Aspects of Tourist Behavior

As in other fields of research, the behaviour of consumers has also received a great deal of attention in tourism research over the past few decades due to its growing importance in the efficient marketing and management of tourism operations. The rapid development of IT applications and the equally...

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Bibliographic Details
Other Authors: Kozak, M. 1968- (Editor), Kozak, Nazmi (Editor)
Format: Book
Language:English
Published: Newcastle upon Tyne Cambridge Scholars Press 2013
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