Consumer Behaviour in Tourism
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a varie...
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Main Author: | Swarbrooke, John (Author) |
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Other Authors: | Horner, Susan (co-author) |
Format: | Manuscript Book |
Language: | English |
Published: |
Abingdon, Oxon New York, NY
2016
|
Edition: | Third Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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