Consumer Behaviour in Tourism

Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a varie...

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Bibliographic Details
Main Author: Swarbrooke, John (Author)
Other Authors: Horner, Susan (co-author)
Format: Manuscript Book
Language:English
Published: Abingdon, Oxon New York, NY 2016
Edition:Third Edition
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Online Access:Click Here to View Status and Holdings.
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