Consumer Behaviour in Tourism

Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a varie...

Full description

Saved in:
Bibliographic Details
Main Author: Swarbrooke, John (Author)
Other Authors: Horner, Susan (co-author)
Format: Manuscript Book
Language:English
Published: Abingdon, Oxon New York, NY 2016
Edition:Third Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000ntm a2200000#i 4501
001 wils-923752
005 2018626161431
008 181205s2016 NYU #gR b#001 #dENG#D
020 # # |a 9781138013391  |q paperback 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a G155.A1  |b S88 2016 
100 1 # |a Swarbrooke, John  |e author 
245 1 0 |a Consumer Behaviour in Tourism  |c Susan Horner and John Swarbrooke 
250 # # |a Third Edition 
264 # 1 |a Abingdon, Oxon  |a New York, NY  |c 2016 
264 # 4 |c ©2016 
300 # # |a ix, 446 pages  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses. 
526 0 # |a HTT565  |b HM241  |5 HM 
526 0 # |a Travel Behaviour  |b B. Sc. (Hons.) Tourism Management  |5 Faculty of Hotel and Tourism Management 
650 # 0 |a Consumer behavior 
650 # 0 |a Tourism 
700 1 # |a Horner, Susan  |e co-author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=923752 
998 # # |a 00250##a006.2.2||00250##b006.2.2||00264#1a006.2.2||00264#1a002.8.2||00264#1b006.2.2||00300##a006.2.2||00300##b006.2.2||00300##c006.2.2||00520##a006.2.2||00520##b006.2.2||