Strategic Management
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as man...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill Education
2019
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. |
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| Physical Description: | xxviii, 555 pages : illustrations 26 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9781260092370 |
Strategic management