Doing well while doing good the marketing link between business & nonprofit causes
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Format: | Book |
Published: |
Englewood Cliffs, N.J.
Prentice Hall
1993
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-92330 | ||
020 | # | # | |a 0132198746 |
090 | 0 | 0 | |a HD60.5.U5 |b E43 1993 |
100 | 1 | # | |a Embley, L. Lawrence |
245 | 1 | 1 | |a Doing well while doing good |b the marketing link between business & nonprofit causes |c L. Lawrence Embley |
260 | # | # | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1993 |
300 | # | # | |a xix, 252 p. |b ill. |c 24 cm |
500 | # | # | |a Includes index |
650 | # | 0 | |a Social responsibility of business |z United States |
650 | # | 0 | |a Corporations |x Charitable contributions |z United States |
650 | # | 0 | |a Marketing |z United States |
650 | # | 0 | |a Corporations, Nonprofit |x Marketing |z United States |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=92330 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2|| |