Doing well while doing good the marketing link between business & nonprofit causes

Doing well while doing good the marketing link between business & nonprofit causes

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Bibliographic Details
Main Author: Embley, L. Lawrence
Format: Book
Published: Englewood Cliffs, N.J. Prentice Hall 1993
Subjects:
Social responsibility of business > United States
Corporations > Charitable contributions > United States
Marketing > United States
Corporations, Nonprofit > Marketing > United States
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xix, 252 p. ill. 24 cm
ISBN:0132198746

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