A case study on consumer preference towards Malaysian orchids in the United States

A case study on consumer preference towards Malaysian orchids in the United States

Since 1987, the agriculture sector contribution towards the Malaysian economic growth has declined significantly relative to other sectors. The prospect of early recovery is rather dim due to acute labour shortages. This prompted Malaysia to diversify and look for new alternative crops to revitalise...

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Bibliographic Details
Main Authors: Noor Auni Hamir (Author), Yau, Peng Yam (Author)
Corporate Author: Institut Penyelidikan dan Kemajuan Pertanian Malaysia (jurisdiction geverned)
Format: Book
Language:English
Published: Kuala Lumpur Institut Penyelidikan dan Kemajuan Pertanian Malaysia (MARDI) 1995
Series:MARDI report no. 175
Subjects:
Orchids > Research > Malaysia
Orchids > Marketing > Research > United States
Online Access:Click Here to View Status and Holdings.
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Summary:Since 1987, the agriculture sector contribution towards the Malaysian economic growth has declined significantly relative to other sectors. The prospect of early recovery is rather dim due to acute labour shortages. This prompted Malaysia to diversify and look for new alternative crops to revitalise the growth of the agriculture sector
Physical Description:10 pages some colour illustrations 25 cm
Bibliography:Includes bibliographical references
ISBN:9679362558
ISSN:0127-4007

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